8 Moats Diagnostic · Sample Scorecards

Fifteen companies, scored the same way yours would be.

Every one is a complete Diagnostic — all eight moats scored 0–3, the tier assigned off the count of real moats rather than the total, and the gap between what the company markets and what actually defends it named outright.

Fortified · 8Stacked · 1 Partial · 4Exposed · 2
Available on request

Pick the one closest to your situation.

The set runs the full ladder on purpose — a 2/24 sitting next to an 18/24 tells you more about the instrument than fifteen respectable scores would. Choose one and I'll send you the link to the full scorecard.

Every scorecard runs the same eight moats
Data
Proprietary data that improves the product and can't be bought.
Workflow
Embedded in how work gets done, so leaving means re-learning.
Regulatory
Licences, certifications, and compliance positions competitors must earn.
Distribution
Channels and relationships that reach buyers others can't.
Ecosystem
Third parties who've built on you and would bear the cost of your loss.
Network Effects
Value that rises with participation rather than with spend.
Physical
Infrastructure and assets that take capital and time to replicate.
Scale
Cost position that improves with volume faster than a challenger's.
Four positions the scores land in
Exposed
Little that a funded competitor couldn't replicate within a year.
Partial
Real strength in one or two moats, thin everywhere else.
Stacked
Several moats reinforcing each other rather than standing alone.
Fortified
Depth across most moats, with the stack compounding.
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Want yours scored instead?

The same instrument runs on your company — all eight moats, the tier, and the one gap between your story and your structure. Free, and it comes back the next business day.